Fulfilled by Merchant

    Direct-to-Consumer Excellence.

    Fulfilled by Merchant (FBM) operations managed by CPGIO — direct shipping, live order tracking, virtual bundling, and 24/7 fulfillment.

    Scale Your FBM Operations

    Tell us about your business

    Response within 24 hours

    Complete FBM Fulfillment Operations

    Direct-to-Consumer Shipping

    Carrier rate shopping across UPS, USPS, FedEx, OSM, and Amazon for optimal cost and speed to customer doorsteps.

    UPS45%
    2.1d
    Avg delivery time
    USPS30%
    2.8d
    Avg delivery time
    FedEx15%
    2.2d
    Avg delivery time
    OSM10%
    2.5d
    Avg delivery time
    2.4d
    Avg to 70% of US
    98.2%
    On-time delivery
    25K+
    Orders/day

    Amazon Transparency

    Serialization service for brand protection and customer trust

    BEFORE
    26
    Unauthorized Sellers
    Transparency Enabled
    AFTER
    3
    Authorized Sellers Only

    88% reduction in unauthorized sellers after achieving Transparency protected status

    Rogue Seller Impact

    90% Reduction in Infringement Activity

    Comprehensive marketplace enforcement protecting your brand from unauthorized sellers and policy violations

    IP Infringements

    Violations including trademark, copyright, patent, and counterfeit claims

    Legal enforcement & takedowns

    Seller Policy Violations

    Unauthorized ASINs & materially different complaints

    Report & remove violations

    Amazon Transparency

    Tools to verify authenticity & remove unauthorized sellers

    Serial codes & authentication

    MAP-Aligned Pricing

    Maintaining price discipline through FBA

    Automated monitoring & enforcement

    EDLP Strategies

    Everyday low pricing for marketplace stability

    Strategic undercutting & stability

    Discovered Listings

    Oct 01
    1,268
    Oct 15
    89
    Nov 01
    71
    Nov 15
    116
    Dec 01
    52
    Dec 15
    134

    New unauthorized listings discovered through continuous monitoring

    Closed Listings

    Oct 15
    612
    Nov 01
    213
    Nov 15
    576
    Dec 01
    98
    Dec 15
    142

    Unauthorized listings successfully removed through enforcement actions

    90%

    Reduction in infringement activity through systematic enforcement

    From 1,268 discovered violations in October to maintaining under 150 through continuous monitoring and removal

    Real-Time FBM Intelligence

    Complete visibility into your Fulfilled by Merchant operations with live dashboards

    Prioritization Framework

    Stabilization → Filling the Gaps → Market Share Expansion

    PHASE 1

    Stabilization

    Establish a compliant, defensible, and accurate foundation.

    GOAL

    Clean catalog → enforce compliance → remove noise → protect brand

    Marketplace Cleanup & GS1 Compliance

    Orphan ASIN Takeover & Catalog Rebuild

    Rogue Seller Containment & Enforcement

    Listing recovery & parent/child restructuring

    PHASE 2

    Filling the Gaps

    Improve performance levers inside the now-clean foundation.

    GOAL

    Optimize pricing → expand SKUs → enrich content → accelerate performance

    Owning the Buy Box, EDLP & MAP

    Review & Rating Acceleration

    New Variations & Pack Architecture

    A+ Content top 100

    PHASE 3

    Market Share Expansion

    Shift from defensive to offensive growth.

    GOAL

    Create demand → capture demand → retain demand → expand share

    Media and Search Optimization

    Ranking, Velocity, and Retention Flywheel

    SOV category conquesting

    New Bundle Commercialization

    Ready to Launch Your FBM Operations?

    Join brands leveraging CPGIO's 24/7 fulfillment for direct-to-consumer excellence, virtual bundling, and marketplace flexibility.