Walmart
    Walmart Fulfillment Services

    WFS, Managed.

    WFS prep, TwoDay delivery, marketplace optimization, and seller performance — complete end-to-end management.

    Scale Your Walmart WFS Business

    Tell us about your business

    Response within 24 hours

    Complete WFS Operations

    WFS Prep & TwoDay Delivery

    Send inventory to Walmart fulfillment centers where products are stored, picked, packed, and shipped with TwoDay delivery when orders are placed.

    WFS Prep

    Labeling & compliance verification

    100%
    TwoDay Badge

    Prime-like delivery speed

    2-day

    Products display: Sold by CPGIO with Fulfilled by Walmart and TwoDay delivery tags

    Higher search rankings and Buy Box prominence with WFS badge

    95%
    FC Acceptance
    2-day
    Delivery Speed
    50K+
    Units/month

    Walmart Marketing Programs

    Boost sales and visibility through Connect advertising, Campaigns, and Flash Deals

    Walmart Connect

    Sponsored product advertising similar to Amazon Marketing Services

    ELIGIBILITY
    Open to brands with marketing budget
    FREQUENCY
    Ongoing campaigns
    EXPECTED ROAS
    1.0x

    Sponsored Products (pay-per-click model)

    Ads shown in search results and product pages

    Increased visibility and targeted audience access

    Valuable insights from ad performance data

    Campaigns

    Themed promotional events based on Walmart's seasonal calendar

    ELIGIBILITY
    Invite-only, must meet criteria
    FREQUENCY
    Seasonal/holiday-themed
    EXPECTED ROAS
    0.1-0.15x (10-15% ROS)

    Promotional pricing based on event themes

    Featured placement on Walmart homepage

    Must be at least 10% discounted to participate

    Allocated spend for seasonal campaigns

    Flash Deals

    Weekly promotional events with featured placement

    ELIGIBILITY
    Invite-only, Walmart selects products
    FREQUENCY
    Weekly submission process
    EXPECTED ROAS
    0.25x (25% ROS)

    Free to participate, allocate promotional discount funds

    Discounted products in Flash Deals section

    Short-term boost in sales and exposure

    Limited-time featured placement

    Like Amazon Marketing Services, Walmart Connect puts your marketing dollars to work boosting sales and visibility

    We provide regular reporting on campaign performance, ROAS tracking, and strategic recommendations for optimization

    Walmart

    Drop Ship Vendor (DSV)

    Similar to Amazon's Vendor Direct program — Sold & Shipped by Walmart, but CPGIO fulfills the orders.

    Inventory held by CPGIO
    CPGIO fulfills to end consumer
    Shipping paid by Walmart
    CPGIO can be vendor of record
    Buyer approval for new listings
    CPGIO merchandises & sets up
    Walmart sets retail price
    Order/label shows Walmart.com

    The order, shipping label, packing slip, and item listing all show Walmart.com, but the order is fulfilled by CPGIO — complete blind drop ship operations.

    Real-Time WFS Intelligence

    Complete visibility into your Walmart fulfillment operations

    Walmart

    Ready to Launch on Walmart WFS?

    Join brands leveraging Walmart's growing marketplace with TwoDay delivery, Connect advertising, and complete WFS management.