Strategy Starts
    with Clarity

    We scout the market, surface the gaps, and build a clear picture—aligning swim-lanes and playbooks that give your brand direction and confidence.

    • Method logo
    • Ball logo
    • Banana Boat logo
    • Bic logo
    • Boost logo
    • Calphalon logo
    • Cholula logo
    • Glade logo
    • Jergens logo
    • KAO logo
    • McCormick logo
    • Mr. Coffee logo
    • Mrs. Meyer's logo
    • Papermate logo
    • Yankee Candle logo
    • Ziploc logo

    Landscape Assessment

    Before making strategic moves, we map your category landscape—understanding market size, competitive positioning, and search visibility gaps.

    ASIN & Product Research

    Product discovery & competitive intel

    BSR
    Sales Rank
    Rev
    Estimates
    FBA
    Analysis
    UPC
    Cross-Ref
    Product-level sales velocity
    Competitor seller & FBA counts
    BSR trends & benchmarks

    Market Share Analysis

    Category positioning & gaps

    TAM
    Market Size
    %
    Your Share
    Gap
    vs Leader
    YoY
    Growth
    Total addressable market sizing
    Brand-level share breakdown
    Subcategory opportunity mapping

    Share of Voice (SOV)

    Search visibility & keywords

    Org
    Organic SOV
    Paid
    Sponsored
    Rank
    Avg Position
    KW
    Keywords
    Keyword-level visibility tracking
    Organic vs sponsored breakdown
    Competitor SOV benchmarking

    "We thought we knew the category. Then your analysis uncovered products, pricing gaps, and segments we'd been missing. Within months of acting on those insights, our share started climbing—and hasn't stopped."

    — VP of E-Commerce, Leading Home Care Brand

    Category Landscape Analysis

    Current Position
    Brand
    Share
    Revenue
    Filtrete
    36.73%
    $19,061,183
    FilterBuy
    16.87%
    $8,753,429
    Aerostar
    10.04%
    $5,208,986
    MervFilters
    5.28%
    $2,739,965
    Nordic Pure
    5.04%
    $2,615,526
    Aprilaire
    4.16%
    $2,159,237
    BNX*
    3.94%
    $2,045,790
    Honeywell
    2.51%
    $1,303,092
    Your Brand
    1.1%
    $225,345
    By Brand
    By Category
    By Search Term

    Market & Landscape Intelligence

    We give you a clear view of the field—aligning competitor revenue, category benchmarks, and demand insights into one picture that shows where to focus next.

    Competitor Revenue Mapping

    Real-time tracking of competitor market share, revenue distribution, and category positioning.

    Category Benchmarking

    Performance metrics against category leaders, identifying gaps and growth opportunities.

    Demand Intelligence

    Search volume trends, seasonal patterns, and emerging customer needs across segments.

    This analysis revealed a 65% market opportunity concentrated in premium filtering segments, guiding a $500K media investment that captured 4.2% additional share within 6 months.

    Digital Shelf Optimization

    Your product pages are your most valuable real estate. We audit, optimize, and monitor every element to maximize conversion and visibility across all channels.

    Content Optimization

    SEO-optimized titles, bullets, and descriptions that drive visibility and conversion.

    Image & Media Enhancement

    Professional photography, infographics, and A+ content that showcase product value.

    Performance Monitoring

    Continuous tracking and iteration based on content score, conversion, and search placement.

    A 43% content score improvement drove 2.8x conversion increases across 127 SKUs, generating an additional $1.2M in revenue within the first quarter of optimization.

    Digital Shelf Audit Results

    Performance Overview
    99.7%
    Listing accuracy achieved
    43%
    Content score improvement
    2.8x
    Conversion rate increase
    Sample Listing Optimization
    BEFORE
    "Premium Air Filter 20x25x1 MERV 11 - High Quality Filtration"
    AFTER
    "20x25x1 MERV 11 Air Filter | Premium Allergen Defense | Captures 95% Particles | 6-Pack"
    Content Score Progress87/100
    Content Optimized
    Images Enhanced
    Monitoring Active

    Go-to-Market Roadmap

    180-Day Launch Strategy
    1
    Phase 1
    0-90 Days
    Focus
    Channel Foundation
    2
    Phase 2
    91-180 Days
    Focus
    Market Expansion
    3
    Phase 3
    181+ Days
    Focus
    Scale & Optimize
    Channel Investment Matrix
    AmazonHigh
    $250KQ1
    WalmartMedium
    $150KQ2
    TargetMedium
    $200KQ2
    DTCLow
    $100KQ3
    Channel Prioritized
    Investment Allocated
    Timeline Mapped

    Go-to-Market Strategy

    From the first 90 days to long-term roadmaps, we help brands prioritize channels, plan seasonally, and align media and fulfillment for success.

    Channel Prioritization

    Strategic assessment of marketplace fit, investment timing, and competitive positioning by channel.

    Launch Sequencing

    Phased rollout plans that balance resource allocation, seasonal timing, and market readiness.

    Performance Forecasting

    Revenue modeling, cost projections, and ROI scenarios to guide investment decisions.

    Our GTM simulation modeled three launch scenarios for a leading baby care brand—guiding the investment strategy that turned a new product line into a $10M business within year one.

    Pricing & Promotions

    Protect margins, grow revenue. We design dynamic pricing strategies that accelerate share without eroding equity.

    Dynamic Pricing Engine

    Real-time price optimization across channels balancing velocity, margin, and competitive positioning.

    MAP/MSRP Enforcement

    Brand protection through automated monitoring and enforcement of minimum advertised pricing.

    Promotion Planning

    Strategic discount calendars, Lightning Deal timing, and coupon architecture that drives conversion.

    Dynamic pricing optimization increased unit velocity by 27% while protecting $2.3M in margin value across four major retail channels.

    Channel Pricing Analysis

    Multi-Channel Optimization Dashboard
    27%
    Units sold increase
    100%
    MAP compliance
    $2.3M
    Protected margin value
    Channel Pricing Matrix
    Amazon
    Adjust
    Current
    $24.99
    Optimal
    $26.99
    Margin
    23%
    Walmart
    Optimal
    Current
    $22.99
    Optimal
    $22.99
    Margin
    18%
    Target
    Reduce
    Current
    $25.99
    Optimal
    $24.99
    Margin
    21%
    DTC
    Optimal
    Current
    $29.99
    Optimal
    $29.99
    Margin
    35%
    Price Elasticity Analysis
    Amazon
    $22.99Price Point$29.99
    Optimal
    $26.99
    $24.99
    Current
    Low VolumePeak VolumeLow Volume
    Price Optimized
    MAP Enforced
    Monitoring Active

    Demand Forecasting Model

    12-Month Revenue Projection
    94%
    Forecast accuracy
    18%
    Inventory reduction
    3.2x
    ROI improvement
    Monthly Revenue Forecast
    Jan 2025
    $125K94%
    Feb 2025
    $138K91%
    Mar 2025
    $152K89%
    Apr 2025
    $168K87%
    Scenario Planning Matrix
    Conservative
    $4.2M85%$1.2M
    Base Case
    $5.8M65%$1.8M
    Aggressive
    $7.4M35%$2.5M
    Demand Modeled
    Scenarios Planned
    Tracking Active

    Forecasting & Planning

    Confident planning, fewer surprises. From inventory models to launch projections, our forecasting helps brands prepare resources, align operations, and execute with precision.

    Demand Modeling

    Predictive models for inventory planning, seasonal capacity, and channel-specific demand patterns.

    Scenario Planning

    Conservative, base, and aggressive revenue scenarios that guide investment decisions and resource allocation.

    Inventory Optimization

    SKU-level replenishment planning, safety stock calculations, and lead time management.

    94% forecast accuracy enabled an 18% inventory reduction while maintaining 99.7% in-stock rates, improving ROI by 3.2x across the entire product portfolio.

    We've Got Answers

    HyperGraph and HyperQue are our proprietary data and actions engines—built on event sourcing, machine learning, and AI. They track competitive shifts, pricing elasticity, content changes, and attribution in real time. From root cause diagnostics to predictive modeling, these systems deliver insights others can't match.

    HyperGraph

    Event Monitoring System
    24/7
    Monitoring Uptime

    Real-time event sourcing platform that captures every competitive move, price change, and content shift across your category.

    Live Event Streaming
    Market Topology
    Performance Metrics
    Competitive Intelligence

    HyperQue

    Assessment & Action System
    10M+
    SKUs Analyzed

    Strategic intelligence engine that analyzes market landscapes, identifies opportunities, and recommends actions.

    Intelligent Alerts
    Opportunity Detection
    Revenue Modeling
    Policy Compliance

    Proprietary Intelligence Tools

    Real-time tracking, gap detection, and competitive insights—built to surface opportunities others miss.

    Listing Scouter

    Brand Protection

    Tracks every ASIN tied to your UPCs, surfacing hidden sellers and listing quality issues.

    B08XYZ123
    3 sellers95%
    B09ABC456
    8 sellers72%
    B07DEF789
    15 sellers45%

    Landscape Analyzer

    Market Intelligence

    Maps your category, estimating competitor revenue and market share.

    Filtrete36.7%
    $19M
    FilterBuy16.9%
    $8.7M
    Your Brand4.8%
    $2.5M

    Pack Gap Tracker

    Opportunity Detection

    Monitors gaps, orphaned listings, and variation opportunities in real time.

    2-Pk
    4-Pk
    6-Pk
    8-Pk
    $8-9
    $10-11
    $12-13

    "Human expertise, powered by proprietary technology. Every strategy decision backed by data, every recommendation tested against reality."

    Built for Household Names

    Strategy work that moves the needle for brands you know and trust.

    47%
    Revenue Growth

    Method

    Expanded into Walmart within 6 months

    32%
    Margin Improvement

    Banana Boat

    Optimized seasonal pricing strategy

    2.8x
    Conversion Rate

    Yankee Candle

    Digital shelf transformation

    156
    Opportunities Found

    O-Cedar

    Category landscape clarity

    90
    Days to Launch

    Purina

    Go-to-market acceleration

    "Strategy isn't just about having a plan—it's about having the right plan, backed by data that shows you exactly where to focus next."

    — CPGIO Strategy Team

    Ready to Find Your Next Growth Channel?

    Every winning strategy starts with assessment. Let's uncover your brand's hidden opportunities and chart the path to multichannel growth.

    "Strategy starts with clarity. Growth follows execution."