Walmart
    Walmart Marketplace

    Walmart Marketplace, Perfected.

    Seller-fulfilled operations managed by CPGIO — direct shipping, virtual bundling, live order tracking, and complete marketplace management.

    Grow Your Walmart Marketplace

    Tell us about your business

    Response within 24 hours

    Complete WMP Fulfillment Operations

    Direct-to-Consumer Shipping

    Carrier rate shopping across UPS, USPS, FedEx, OSM, and Amazon for optimal cost and speed to customer doorsteps.

    UPS45%
    2.1d
    Avg delivery time
    USPS30%
    2.8d
    Avg delivery time
    FedEx15%
    2.2d
    Avg delivery time
    OSM10%
    2.5d
    Avg delivery time
    2.4d
    Avg to 70% of US
    98.2%
    On-time delivery
    25K+
    Orders/day

    Walmart Marketing Programs

    Boost sales and visibility through Connect advertising, Campaigns, and Flash Deals

    Walmart Connect

    Sponsored product advertising similar to Amazon Marketing Services

    ELIGIBILITY
    Open to brands with marketing budget
    FREQUENCY
    Ongoing campaigns
    EXPECTED ROAS
    1.0x

    Sponsored Products (pay-per-click model)

    Ads shown in search results and product pages

    Increased visibility and targeted audience access

    Valuable insights from ad performance data

    Campaigns

    Themed promotional events based on Walmart's seasonal calendar

    ELIGIBILITY
    Invite-only, must meet criteria
    FREQUENCY
    Seasonal/holiday-themed
    EXPECTED ROAS
    0.1-0.15x (10-15% ROS)

    Promotional pricing based on event themes

    Featured placement on Walmart homepage

    Must be at least 10% discounted to participate

    Allocated spend for seasonal campaigns

    Flash Deals

    Weekly promotional events with featured placement

    ELIGIBILITY
    Invite-only, Walmart selects products
    FREQUENCY
    Weekly submission process
    EXPECTED ROAS
    0.25x (25% ROS)

    Free to participate, allocate promotional discount funds

    Discounted products in Flash Deals section

    Short-term boost in sales and exposure

    Limited-time featured placement

    Like Amazon Marketing Services, Walmart Connect puts your marketing dollars to work boosting sales and visibility

    We provide regular reporting on campaign performance, ROAS tracking, and strategic recommendations for optimization

    Real-Time WMP Intelligence

    Complete visibility into your Fulfilled by Merchant operations with live dashboards

    Ready to Launch Your Walmart Marketplace Operations?

    Join brands leveraging CPGIO's 24/7 fulfillment for direct-to-consumer excellence, virtual bundling, and marketplace flexibility.