Target Plus, Managed.
Premium marketplace management — seller fulfillment, Roundel retail media, and complete Target Plus operations.
Complete Target Plus Operations
Premium Fulfillment Standards
Target Plus requires premium fulfillment standards with strict timelines and quality requirements.
From order receipt to carrier pickup
Total transit time guarantee
Approved Carriers:
- → NO Amazon or Walmart MCF
- → NO traditional dropshipping
- → Unbranded boxes with branded packing slip
- → Accurate tracking numbers required
Target Plus: Invite-Only Excellence
Premium marketplace with strict requirements ensuring quality and customer experience
Fulfillment Requirements:
Platform Restrictions:
Target handles returns, but sellers can accept palletized in-store returns at US business address
Roundel Retail Media
Target's retail media network powered by first-party data and AI-driven targeting
Premium Retail Media Platform
Roundel uses deep guest insights to create smart, personalized ad campaigns. Work with over 2,000 vendors to deliver advertising that feels uniquely Target.
Precision Plus by Roundel
AI-powered advanced buying solution using Target's first-party data and real-time shopper behavior for improved campaign accuracy.
On-Platform Advertising
Target.com search, display, and sponsored products
Off-Platform Reach
Google, Meta, Pinterest, The Trade Desk integration
In-Store Activations
Experiential demos, sampling, and digital screens
Real-Time Optimization
AI-powered campaign adjustments while live
30%+ of Roundel partner media spend now happens off Target's owned platforms
Premium publisher network includes NY Times, AMC Networks, Hearst, Buzzfeed, and USA Today
Real-Time Target Intelligence
Complete visibility into your Fulfilled by Merchant operations with live dashboards
Ready to Launch on Target Plus?
Join premium brands on Target's invite-only marketplace. We handle fulfillment, Roundel advertising, and complete seller operations.